* Kunsten å bygge merkevarer (2009), medforfatter med Praveen Tripathi, Jaico Publishing House. ISBN 8179928318.
* The CEO Factory:Management Lessons from the Entrepreneurial Giants of India (2012), Jaico Publishing House. ISBN:817992911X
* A Great Little Place:The Story of a Small Town Café (2014), Jaico Publishing House. ISBN:978-8179921813
* Kraften til personlig merkevarebygging:Fra usynlig til uvurderlig (2016), Penguin Random House India. ISBN 0143416678
* Brand Rekindling:Reinventing Brands for the 21st Century (2017), Penguin Random House India. ISBN:978-0143427333
* Merket kalte deg (2019), Penguin Random House India. ISBN 978-0143445337